Outrank competing practices on Google, ChatGPT, and AI search to make SEO your #1 source of new patients.
I started my career at Google where I learned how Fortune 500 companies dominate their industries. It wasn't with vanilla SEO checklists.
I adapted their strategies to create the Obvious Choice Framework, built specifically for dental practice success in the age of AI search.
The Obvious Choice Framework has driven success for practices like The Smile Line Studio, SRQ Smiles, Kairos Dental, Floss & Smile and many others.
More Success Stories →I go beyond traditional SEO tactics to optimize the seven drivers that influence patient choice in the age of AI Search.
Can your ideal patients find your practice?
Before your practice can be chosen, it must appear in the initial set of results. This is where traditional SEO still shines. The framework starts with a 100-point SEO audit.
Does your practice match what your ideal patient is looking for?
Appearing in search results is not enough. Google, ChatGPT, and prospective patients must recognize that your practice matches the specific preferences behind the search, including treatment, insurance, location, and patient type.
Why should the patient choose you instead of another relevant option?
Relevance earns your practice a place among the options. Differentiation gives the patient a reason to prefer it, through a distinct philosophy, specialized training, a recognizable personal brand, or demonstrated results.
Can patients and search platforms verify your claims?
It is easy to claim your practice is the best choice. Credibility provides the proof, through reviews, credentials, before-and-after photography, case studies, and third-party recognition.
Is your evidence clear, compelling, and easy to understand?
Having the right information is not enough. How it is presented determines whether patients notice it, understand it, and believe it, through clear messaging, professional photography, and a consistent brand experience.
Does patient interest turn into a call?
Once a patient believes your practice may be the right fit, taking the next step should feel easy and low-risk, with clear calls to action, fast load times, online scheduling, and trust signals near every conversion point.
Does the actual patient experience fulfill the promise?
Getting chosen is not the end of the process. The experience patients receive determines whether your practice earns lasting trust, repeat visits, referrals, and positive reviews, and increasingly signals to search platforms whether your practice delivers on its claims.
Each of the following practices faced a different challenge: discoverability, differentiation, credibility, or relevance. The framework identified the gaps and addressed them systematically.
As a fee-for-service practice, Smile Line Studio needed a different kind of patient: someone who sees dental care as an investment in their long-term health and appearance, and who chooses a provider based on trust, expertise, and experience rather than what their plan will cover.
That started with building a clear picture of who this patient is, how they think about dental care differently, and where they go when they are ready to make a decision. The messaging was built to meet them there.
"Our bookings from Google increased 24% after Frank took over. I cannot recommend him enough."
Dr. Geoff Kerns · The Smile Line Studio
Kairos needed more than visibility for broad dental searches. It needed to become unmistakably relevant to patients looking for holistic dental care with specific concerns about materials and treatment protocols.
We aligned the brand, domain, Google Business Profile, website, and treatment content around ceramic implants, SMART mercury filling removal, biological extractions, ozone therapy, and PRF, giving both patients and search platforms clearer evidence of who the practice serves and why it is different.
When a patient types "Delta Dental dentist in Sarasota," they are not browsing. They have a plan, a preference, and they are ready to choose.
We built custom pages around specific insurance plan searches, putting SRQ Smiles directly in front of those patients. Because each page was built to satisfy every driver at once, they surfaced in AI-generated results and converted at a high rate when patients arrived.
Standing out as the obvious family-friendly practice takes more than putting "family" in your content. Floss & Smile was built to signal warmth and approachability at every touchpoint: a name patients remember, a color palette that feels relaxed rather than clinical, and messaging that spoke directly to parents making decisions for their whole household.
The result was a practice that felt like a match before the first appointment was ever booked.
"Starting a practice in a crowded market meant I needed to stand out from the beginning. Frank's SEO gives me an edge other businesses don't have."
Dr. Mona Barber · Floss & Smile
My clients show up at the top of Google, ChatGPT, AI Search, and everywhere it matters. See the proof below.
SEO services designed to drive rankings, new patients, and long-term growth.
Rank at the top of map results across Google, Bing, and Apple with local dental SEO strategies implemented by a dental SEO expert.
Get your practice recommended by ChatGPT, Google AI Overviews, and other AI platforms with dental AI seo.
Stay on top of traditional search rankings with proven SEO strategies for Google, Bing, and other traditional search engines.
Conversion-focused designs use proven strategies to turn website visitors into new patients.
Maximize ROI with targeted paid search ads that work with your SEO campaigns to maximize visibility.
Build a reputation that earns trust, improves rankings, and helps patients choose your practice over competitors.
Start with a free dental SEO audit. I'll review your current rankings and get back to
you with a few initial opportunities.
